Wednesday, November 11, 2009

Do Airbrushed Ads Contribute to Eating Disorders

Airbrushed Ads 'Cause Eating Disorders'

12:28pm UK, Monday November 09, 2009

Jo Couzens, Sky News Online

Airbrushing of models and celebrities in adverts is fuelling eating disorders and depression among girls as young as five, leading body image experts are warning.

Victoria Beckham Poses For New Armani Ad

There has been speculation Victoria Beckham's Armani ad had digital help

In a shocking new report, a group of over 40 doctors, psychologists and academics are calling for a ban on digitally retouching photos in advertising aimed at under-16s.

The researchers, from Britain, America and Australia, have written to the Advertising Standards Authority (ASA) to say the "clear majority of adolescent girls" are experiencing problems with "depression, stress, guilt, shame, insecurity and body dissatisfaction" as a result of the unnatural-looking girls featured in magazines. Finish article

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